Background & Methodology: This is the fifth industry statistics survey and to ensure consistency and to enable longitudinal data trends to be gleaned from the study, the questions and methodology has remained largely the same over this period.
Consistent with past projects, the majority of questions have been answered via Computer Assisted Telephone Interviews, but responses have also been received via email and an online platform.
Using the data, the business benchmarking tool is updated and made available to growers to obtain an accurate, robust snapshot of how the industry looks and how their business compares. The insights can be used by growers to prioritise investments, make informed workforce decisions and plan for the future.
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