What’s Growing on

A CONSUMER ACTIVATION HIGHLIGHTING THE BENEFITS OF INDOOR PLANTS

Improving Home Air Quality, One Houseplant at a Time

Greener Spaces Better Places is bringing Australia’s first home air curation service to everyday consumers. Mitch and Mark, known for their success on The Block, will be visiting homes around Australia to help improve indoor air quality by integrating houseplants into living spaces. The duo will assess each home’s unique conditions and recommend the perfect plant for cleaner, healthier air.

The campaign leverages two key benefits we know about indoor plants – improving air quality and wellbeing – and aims to bring this to everyday Australians in a fun and entertaining way, ultimately encouraging consumers to buy more houseplants for their own homes.

The activation will happen this month, July 2025, so stay tuned to find out more!

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