School of thumb tests well in the market
School of Thumb, Greener Spaces Better Places’ horticultural content series, launched three episodes from Western Australia in September 2022 to increase demand for greenlife products. These episodes have been put through rigorous market testing by research agency Cubery on behalf of Hort Innovation. The results were overwhelmingly positive. The down-to-earth cast set a warm and pleasant tone viewers relate to, enabling Australians to learn from expert growers on how best to tackle their common gardening guesswork.
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