Lemon Myrtle growers in demand
Lemon myrtle (Backhousia citriodora) is experiencing a surge in demand due to its versatility in culinary, cosmetic, and medicinal applications. As consumers and industries seek natural and native ingredients, growers are finding expanding market opportunities both domestically and internationally.
The global demand for lemon myrtle is driven by its high citral content, which gives it a strong lemon aroma and powerful antimicrobial properties. It is increasingly used in herbal teas, essential oils, skincare products, and functional foods. In particular, the food and beverage industry is incorporating lemon myrtle into seasonings, beverages, and health supplements, boosting the need for consistent and high-quality supply.
Opportunities for growers
Australia remains the primary producer of lemon myrtle, with most commercial plantations located in subtropical regions such as Queensland and northern New South Wales. Sustainable farming practices, including organic certification and regenerative agriculture, are becoming key differentiators for growers looking to meet the preferences of health-conscious consumers. Additionally, the export market, particularly in Asia, North America, and Europe, presents a lucrative opportunity for producers who can ensure high-quality, pesticide-free yields.
Challenges in meeting demand
Despite strong market growth, growers face challenges in scaling production while maintaining plant health and essential oil content. Pests, diseases, and fluctuating weather conditions can impact yield and quality. Efficient harvesting and post-harvest processing are also crucial for preserving the essential oil’s potency. Industry investment in research and improved cultivation techniques is helping address these issues.
With increasing consumer preference for natural products, lemon myrtle growers are well-positioned for profitability. Those who adopt sustainable practices and focus on premium quality production will continue to benefit from this expanding market.