Running a business is hard – but look at the upside!
By John Corban
Running a business is not easy. The early mornings, the physical work, the constant problem-solving, the pressure of keeping jobs profitable, keeping staff happy and wanting to stay, and ensuring clients are satisfied can wear anyone down. If you are feeling stretched, tired or frustrated at times, that does not mean that you are doing it wrong, it means that you are in the thick of running a real business. Every business owner goes through all, or some of these challenges each month.
And yet, despite how hard it is, you are incredibly fortunate.
You made a decision that many people only ever talk about. You chose to run your own landscaping, design, nursery or horticulture business. You pay your own wage and the wages of your team. You decide which jobs you take on, which clients you work with, what your brand stands for, and who you employ. You are paving your own path. That is a powerful and liberating position to be in, even if it does not always feel like it when you are covered in dirt or mentally drained at the end of a long day.
Many business owners start with excitement and ambition, but not all persevere. Plenty close their doors after a few tough years and return to working for someone else. There is no shame in that. However, if you are still here, still pushing forward, still trying to improve, you should feel proud. Sticking it out takes resilience. Take a moment to acknowledge what you have already built, even if it does not yet look exactly how you imagined.
It is also important to be honest about the reality: you will work harder running your own business than you ever would working for someone else. The responsibility does not stop when the tools go back in the ute. You are thinking about quoting, scheduling, staff, materials, cash flow, weather delays, team issues and the next job. But the trade-off is autonomy, and that is deeply satisfying. Being able to choose your direction, income potential, the jobs you take on, the hours you work, and the type of business you want to build is something many people never experience.
One thing every business owner needs to understand is that problems are part of the deal. Talk to any contractor or director who has been in business for a while, and they will tell you the same thing. Challenges do not mean your business is failing, they mean it is operating. Problems are not a sign to quit; they are a sign to learn. With more information, support and a different approach, every problem has a solution.
In my group sessions, many business owners feel genuine relief when they hear others share the same struggles: trouble finding quality tradespeople, clients being more cautious and slower to spend, or a key employee handing in their notice just when everything was running smoothly. These are not personal failures. They are common industry realities.
If you have ever thought, ‘Why is this so hard? It feels like one step forward and one step back,’ you are not alone. Every business owner goes through that cycle at times. The difference between those who succeed and those who do not is persistence. Tomorrow will be different. Do not let today’s problem drain you completely. Switch off, spend time with your family, and give yourself permission to forget about the business for a night. The problem you are facing will evolve and soften, and you will find a way around it.
Running a business in the landscape industry is challenging, just like raising children, building a strong marriage, trying to get fit, or saving money for a quality home or investment. None of those things are easy, but all of them are deeply worthwhile. The challenge is what gives them meaning.
Finally, remember that businesses in this industry are dynamic. Weather changes, clients change, staff changes, prices increase, and social trends change what becomes popular. The more adaptable you become, the stronger your business will be. Hard or challenging does not mean wrong. Often, it means you are building something great.
John Corban
Landscapers Coach
M: 0433 271 980
E: john@landscaperscoach.com.au
W: landscaperscoach.com.au
