GREENER SPACES BETTER PLACES

Funded by the nursery levy, the Greener Spaces Better Places program is driving sales by educating Australians on the benefits of plants, and inspiring them to head to their local nursery to learn more.

Building on the success of The Plant Value Report, this quarter has focused on keeping plants and their value top of mind in mainstream and social media, while supporting retail nurseries to drive sales.

The campaign directly supports the Demand Creation priority of the Nursery Strategic Investment Plan to shift consumer attitudes and grow plant sales:

• Educating consumers on the value of greenery;
• Inspiring more Australians to buy plants; and
• Positioning nursery products as essential to lifestyle
  and property value.

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