by John Fitzsimmons
The horticulture industry is always looking for ways to work smarter, and automation and efficiency have long played in a role in this process. This month’s GreenTech 2026 expo in Amsterdam showcases the horticultural world’s technological innovations. In this article, I share a summary of some of the leading technology on display at this event.… Continue reading
Read MoreBy John Fitzsimmons
Horticultural enterprises today have access to an increasingly broader and evolved range of equipment and technologies, which are still revealing themselves step by step. Much of the transformation in this space is occurring on-farm, with robots and artificial intelligence increasingly used to drive productivity.… Continue reading
Read MoreBy John Fitzsimmons
Artificial Intelligence (AI) and robotics are real world considerations for horticulture these days. While there are several drivers of the trend where do we, as humans, sit in the considerations?
From a purely economic or business perspective the development and adoption of robotics is often considered a ‘no brainer’.… Continue reading
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